Web Survey Bibliography
A long-standing notion within survey research is that most respondents have a preference for a particular survey mode. Shortly after the development of telephone data collection methods, Groves and Kahn (1979) found that respondents tend to prefer one data collection mode over another. Because respondents may prefer one mode to another, many survey researchers have assumed that response rates, and general goodwill and attitudes about the questionnaire, can be improved by catering to the preferences of potential respondents, oftentimes by providing a choice between different modes (see Shih and Fan 2007; Dillman, West, and Clark 1994; Diment and Garrett-Jones 2007; de Leeuw, Hox, and Dillman 2008). In recent years, the Internet has become an increasingly more enticing medium for survey research. Switching mail or telephone surveys to the web has many benefits; web questionnaires are significantly less costly for researchers and could potentially reduce the burden put on respondents. More surveys are now conducted using the web, with varying results. However, web surveys of the general public have not yet effectively achieved response rates that are equivalent to those of mail questionnaires or other forms of surveying (Manfreda et al. 2008; Shih and Fan 2007) and coverage is limited. When given a choice, it appears that most respondents still prefer other modes of response to the Internet (Shih and Fan 2007; Diment and Garrett-Jones 2007). Thus, in order to achieve the best response rates, some prior research suggests surveyors should continue to cater to people’s preference for mail questionnaires. The analyses presented in this report address the issue of mode preference and its implications for survey response rates. This research utilized a mixed-mode web and mail survey experiment. One purpose of this study was to develop methods for improving response rates for web surveys. The experiment results imply that it is possible to achieve relatively high web response rates using several techniques. In this report we discuss these methods and the results of the experimental treatments included in this study. Additionally, our data reveal some surprising effects of survey mode on respondents’ mode preference, which suggest that relying on people’s stated preferences may not be a necessary or important method for deciding which survey mode to utilize. In light of these findings, we believe the web is a viable option for conducting certain surveys of the general public. To further understand the usefulness of web surveys, we also examine factors that may influence the likelihood of respondents choosing a web questionnaire over another option. We conclude by summarizing what this research tells us about effectively implementing web surveys.
Homepage - Don A. Dillman (abstarct)/(full text)
Web survey bibliography - Reports, seminars (231)
- Libraries nationwide receiving ALA-APA Library Salary Survey Invitation; 2010; Grady, J.
- Ethical principles of psychologists and code of conduct; 2010
- Ekos' observation of MRIA study - Canadian online panels: similar or different?; 2010
- Demographics of mechanical Turk. Ceder working papers; 2010; Ipeirotis, P. G.
- Broadband adoption and use in America; 2010; Horrigan, J.
- Continuity and Innovation in the Design of Understanding Society: the UK Household Longitudinal Study...; 2010; Laurie, H.
- Weighting Strategy for Understanding Society; 2010; Lynn, P., Kaminska, O.
- Understanding Society Innovation Panel Wave 2: Results from Methodological Experiments ; 2010; Burton, J., Laurie, H., Uhrig, S. C. N.
- Codebook and explanatory note on the WageIndicator dataset ; 2010; Tijdens, K., van Zijl, S., Hughie-Williams, M., van Klaveren, M., Steinmetz, S.
- Online Survey Research in the Work-Family Field: Basic Concepts and Definitions; 2010; Lambert, A. D.
- Choosing Between Telephone and Online for Survey Data Collection ; 2010; Baker, R. P.
- Using KnowledgePanel® to Improve the Sample Representativeness and Accuracy of Opt-in Panel Data...; 2010; Dennis, J. M., Peugh, J., Graham, P.
- AAPOR Report on Online Panels; 2010; P., Blumberg, S. J., Brick, J. M., Rivers, D. et. al.Baker, R. P.
- A comparison of surveys using different modes of data collection; 2010; Revilla, M., Saris, W. E.
- User’s Guide to the Advance Release of the 2008-2009 ANES Panel Study ; 2009; DeBell, M.; Krosnick, J. A.; Lupia, A.; Roberts, C.
- Start of the LISS panel: Sample and recruitment of a probability-based Internet panel ; 2009; Scherpenzeel, A.
- MarketTools TrueSample; 2009
- ISO 26362 Access panels in market, opinion, and social research-Vocabulary and service requirements; 2009
- Exploring mode effects in a panel survey of new businesses; 2009; Santos, B., DesRoches, D.
- comScore Media Metrix U.S. Methodlogy. An ARF research review; 2009; Cook, W. A., Pettit, R.
- Association collaborative effort releases online research definitions, expands membership; 2009
- Sample Design for Understanding Society ; 2009; Lynn, P.
- The rise of survey sampling; 2009; Bethlehem, J.
- Employment Tribunal web survey: Results of an online survey 19 March - 2 April 2009; 2009; Anonymous
- Representativeness of Mobile Internet Surveys-A comparative study of CAMI vs. CATI - GOR 2009; 2009; Maier, U., Neubarth, W., Grosser, A., Hombach, A.
- Are Mode Preferences Real?; 2009; Millar, M. M., O'Neill, A. C., Dillman, D. A.
- Platforms for data quality progress: The client's guide to rapid improvement of online research; 2008
- Is the digital divide still closing? New evidence points to skewed online results absent non-Internet...; 2008; Callegaro, M., Wells, T.
- Introducing Visual Methods ; 2008; Prosser, J., Loxley, A.
- Personal data of 600,000 on lost laptop; 2008; Evans, Mi.
- Online panel management practices that minimize satisficing behavior; 2008; Weber, S.
- History of the browser user agent string; 2008; Andersen, A.
- Foundation of quality project overview; 2008
- Effects of using a grid versus a sequential form of the ACS basic demographic data; 2008; Chesnut, J.
- Does Gender Influence Online Survey Participation? A Record-Linkage Analysis of University Faculty Online...; 2008; Smith, W. G.
- Non-Response in the Panel Study of Belgian Households (1992-2002): An Output and Process Evaluation; 2007; De Keulenaer, F.
- Sample bias, weights and efficiency of weights in a continuous web voluntary survey; 2007; de Pedraza, P., Tijdens, K., de Bustillo, R.
- Mixing modes of data collection in surveys: A methodological review; 2007; Roberts, C.
- The impact of cookie deletion on the accuracy of site-server and ad-server metrics: An empirical comScore...; 2007; Abraham, Ma., Meierhoefer, C., Lipsman, A.
- The case for publishing (some) online polls; 2007; Taylor, H.
- Response option ordering: Reconciliating meanings conveyed by rating scale position and label. Unpublished...; 2007; Garland, P., Krosnick, J. A.
- More honest answers to surveys? A Study of data collection mode effects; 2007; Dennis, J. M., Li, R. J.
- ICC/ESOMAR International code on market and social research; 2007
- Global market research 2007; 2007
- Can I use a panel? Panel conditioning and attrition bias in panel surveys; 2007; Das, M., Toepoel, V., van Soest, A.
- Guidelines for Designing Questionnaires for Administration in Different Modes; 2007; Martin, E., Hunter, J. E., DeMaio, T., Hill, Jo., Reiser, C., Gerber, E., Styles, K., Dillman, D. A.
- Email Surveys in Educational Research: Ethical and Net-Cultural Concerns; 2007; Nguyen, C. H.
- Telephone versus Face-to-Face Interviewing: Mode Effects on Data Quality and Likely Causes. Report...; 2006; Jaeckle, A., Lynn, P., Roberts, C.,
- Essential Steps for Web Surveys: A Guide to Designing, Administering and Utilizing Web Surveys for University...; 2006; Cheskis-Gold, R., Loescher, R., Shepard-Rabadam, E., Carroll, B.
- Measuring task-specific perceptions of the world wide web ; 2006; Page-Thomas, K.